Online postcard mailing remains one of the most effective ways to reach and engage your audience. They are simple to create, inexpensive to print and easy to deliver. Whether you are trying to raise brand awareness or boost sales, postcards can be highly effective when used correctly.

Design your card to be attention-grabbing and compelling. Use images that speak to your target audience’s needs and interests. Keep the text short, concise and enticing. Make sure to include your contact information. Do not overstuff your postcard as this can detract from the message. White space adds value to your design, improves legibility and visually guides the reader to your offer and call to action.

Simplified Outreach: Online Postcard Mailing

Add links to your online platforms to drive people to your social media and website. You can even create a special discount code to be redeemed on your website to encourage conversions. The back of the postcard can be used to highlight customer testimonials or your brand’s work culture.

Ensure that you have a clear call to action on your postcard and make it easy for the recipient to respond. Test and refine your postcard design and messages before conducting a campaign. Ask coworkers and third parties for feedback and make changes accordingly. Ensure that you have accurate and up-to-date lists of potential customers and recipients for your campaign to succeed. PostGrid offers a powerful triggered direct mail tool that allows businesses to automatically send customized postcards to buyers who add products to their cart or wishlist or exit your page without buying the first time. This helps businesses increase sales and conversions by converting new leads into loyal customers.